If you develop your people, your business is going to be more successful. It’s just a matter of creating an environment where that becomes a happening every day

Working with Clients

Defama Associates works closely with clients to construct bespoke packages to suit the needs of the individual, rather than ‘off the shelf’ solutions.

We aim to get ‘under the skin’ of your company’s culture and strategy to ensure your course ‘speaks your language’.


Defama ensure a unique link with course participants who understand their business & activities from having ‘been there and done it’.

All of our training consultants are therefore experienced industry professionals who can speak about the business with integrity and credibility


Our passion is to deliver enjoyable, memorable, training and development courses using imaginative processes and high interactivity.

The high quality of our material and trainers is essential for the ongoing success of the business.

Our Areas of Expertise

  •  Parts Business Management
  •  Service Business Management
  •  Rental
  •  Remarketing
  •  Parts Inventory Control
  •  Leadership and Management
  •  Dealership Business Management
  •  Parts Staff Development
  •  Customer Care
  •  Product and Technical Training
  •  Senior Management Skills
  •  Professional Coaching